Amazon: The ultimate goal of the company is counterce

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The rich man rely on technology, and the silk is changed.

The Amazon from the e-commerce is called "The Sale".

Besos is probably awkward, so that the old things will be raised after many years. Different, this time I bring a counterattack, the "selling book" has passed the interior of the company, and the high handsome road will let Gao Shuai can't go.

I have seen two very good debates before: The ultimate purpose of the company is not what is the ultimate goal of the company? .

It is regrettable that in this debate, Amazon's image is still closer to "The Sale".

E-commerce business, can it support Amazon's high share price?

2015 S & AMP; P 500, Amazon's share price increased by 118%, second only to good friends Netflix. In view of the volume of Amazon itself, it is considerable.

Take the old eyes of "E-commerce" to measure Amazon, it is not difficult to find that its share price is far better than the same. Since the express service and traditional e-commerce have a large correlation, the US version of SF UPS is listed here as a comparison benchmark.

In fact, the increase of Amazon's business is weaker than Alibaba, but the stock price increase is far more than the latter.

Since it is not, who is the behind-the-scenes black hand under the high share price?

science does not work on the metaphysics: probably Besos can take the investor G point, one hand of Amazon Wall Street really prince?

Don't forget, after Fire Phone in June 2014, Amazon was pressed on the ground.

is neither e-commerce, nor a painting capability, what is Amazon?

This is used here to speak Semantic Lenovo.

ORI uses the neural network to find a consecutive vector space for a given words. Further, obtain the cosine value between the two vectors. The values ??listed on behalf of Amazon with a given string of the given word. The greater this value, the higher the correlation between the two.

In addition to e-commerce related and Amazon, these words are rushed to front.

SQS and EC2 are all based on AWS-based derivatives.

AWS is the business of Amazon 2b, each small step, often accompanied by a big step in stock prices. 2015Q1, Amazon's first announcement of the specific financial data of AWS, and stocks rose from 14.2% to $ 445.1.

Besos himself said, just a 10-year-old AWS, the 10-year-old Amazon, blue.

Today, let's take a look, AWS helps under the Amazon's counterfeit road:

- Qingping's end

- 10-sided ambush

- no life is also

Qingping's last:

What is AWS?

AWS full name Amazon Web Services is a cloud platform that charges on-demand, providing infrastructure as a service (IAAS).

briefly, AWS provides users with server rental services. Users only need to pay according to the number of times you call the server. In addition, Amazon also sells some applications and software on AWS.

The wind is from Qingping.

Don't look at AWS, such as this day, it is very popular: as an e-commerce website, Amazon traffic has a lot of volatility. For the servers prepared for shopping in black five, Christmas shopping peaks, usually in idle state. The real gold and silver shaft that the cast off naturally cannot bear. Always compare Amazon, starting to rent excess production to earn pocket money.

Why do users buy?

1. Cost:

Survey the average number of employees in 4,000 companies, IDC discovered that AWS can save enterprises to save nearly 70% in the application development level in five years. cost.

Using AWS means that the company will not be kidnapped by the server, you can use less money, enjoy the updated server, faster computational speed.

2. Efficiency:

By comparison above, it can also be seen that using AWS means less downtime and deployment time. Not will be described here.

3. Scarability:

The era of mobile and social tendering rules, explosive products broke out and declined. Game company King is a typical. Its explosive product Candy Crush has launched in April 2012, and after launching mobile phone applications in November, it will rush to US-GAME before, and the rankings of September in the following year will continue to fall. Using the AWS arms means that users can more flexibly deal with high volatility traffic. The AWS overseas is also help users quickly deploy overseas markets.

Ten-sided ambush

AWS emergence, agitating $ 300 billion in data center industry.

The bloody flavor falling in the old industry attracts group wolf ring feeding: Microsoft Azure, Google Cloud, IBM ... <

AWS position, is it challenged?

In 2015, the volume of AWS is 10 times that of other 14 competitors added.

In fact, in addition to Microsoft, other opponents are falling out of the team:

Microsoft and Amazon's cloud business broke through a billion dollars. Microsoft's cloud service (Intelligent Cloud) is more miscellaneous: Microsoft Dynamics (CRM + ERP), Windows Server, and Commercial Office 365. In addition to the front of Azure and AWS, the other is to transfer the PC-end certificate to the cloud, belong to the east wall to make up the West Wall.

Hand holding 100 billion cash and equivalent of Microsoft, is it able to top AWS?

Microsoft's cash in the hands of 91% is overseas. Tell overseas income and mean a large tax expenditure. This is why Microsoft bought LinkedIn through lending, not directly saving money.

Second, to catch up with AWS, mean a large investment.

According to the financial data disclosed by Amazon, in 2013-2015, AWS produced more than 10 billion US dollars, which was higher than the cash and equivalent value of Microsoft held in the United States. Only with money, it is not reliable.

Money is just the first step, how to is the focus. Even if you have a large number of servers, the lease rate does not reach a certain threshold, the more money, the larger loss, the larger loss: the airliner aging depreciation, the calculation speed is weak to the new machine, leading to the loss, causing a vicious circle This is like a bulletin, and the results of the purchase rate, the occupancy rate is not enough to become an empty city, and the money is trapped in the reinforced cement. If competitors have launched a cheaper update, they will be further aggravated.

The cloud market is quite a little winner. The meaning of all: AWS is in the first quarter of 2016, from 16.9% to 27.9%; Microsoft's Azure fell by 14% year-on-year. In addition to Google occasionally price cuts, AWS has 51 price cuts. Amazon from e-commerce, I have long used to get used to low profit margins, plus Besos brainwashing skills, watching Amazon's point of view of the free cash flow, naturally, not afraid of price war. Can Microsoft put their price? Do you fight? It is not known.

and this is a battle that Microsoft cannot lose.

No life is also

The hit of the information center is just the first step. Once the customer migrates to AWS, Amazon naturally does not let go of its own software and service opportunities.

Use ORI to semantically lieutenly the results of Semantic Lenovo:

can be seen, there are REDSHIFT and RDS (Amazon Rational Database Service) in the first few.

Redshift and RDS means that the Oracle, Microsoft, IBM, TERADATA deployment and high profits on the database will be challenged.

TERADATA is $ 34,000 per tb per tb (2015). Relatively speaking, Redshift is affordable: $ 935- $ 10,950 不 不 (the specific price depends on the package).

AWS pushes the instant messaging tool pushed on its own platform, which will touch Microsoft's cake.

AWS is also very potential on data visualization. A development certificate is $ 2000 / year Tableau stream, once Amazon turns face (Amazon has a flue face: Amazon Cloud Drive "Amazon Cloud Drive, Amazon Cloud Drive, a good day is probably not long, half a month stock price falls half a dream .

- bloody taste has begun to be filled, this killing, fearless no life.

Back to the title, when we are talking about the ultimate goal of the company, what are we talking about?

What is the ultimate purpose of the company? Said, buying and selling for the interest of small business is not long. The ultimate purpose of the company is not to be profit, free cash flow is new business philosophy.

The center of this debate seems to surround financial data. Financial data is usually a dust that is finally falling after a company that is fade, is the "fruit" of the knot, not the company to pursue.

Whether it is a brainwash free cash flow, or the development of products that have not been clearly explicit in the direction (for example, Amazon Echo, the speaker that is considered to be speaking, now start into the bank outlet), Besos The understanding of the company's ultimate goal is very clear in the letter to investors:

i & # 39; m Talking About Customer Obsession Rather Than Competitor Obsession.

- Center, compared with yourself, no longer ratio: and opponents, you will never jump out of the "species" initially defined. And yourself, you can constantly variably, counterflow, and counterattack.

Amazon will succeed or failed?

Besos is written: IT's Still Day 1.

future, endless.

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Visual Support: Textu

Technical Support: @ 云 澜 @Tony Ren

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reference:

Amazon Web Services IS NOW A $ 5B Business

AWS Cloud Services - The most professional big data and cloud computing services and cloud solution providers

Amazon Breaks Out Cloud Results for First Time on Q1 Earnings Report

INSIDE Microsoft & # 39; S Quest for $ 20b in Commercial Cloud Revenue

Microsoft Is Growing ITS Cloud Revenue Faster Than Amazon

How Apple, Google and 7 Other Cash-Hoarding Companies Will Spend Their Billions

AWS NOW 10X THE SIZE OF ITS Competitors: Is The Cloud Arms Race Over?

Gartner Magic Quatings 2016

Amazon Cloud: Is AWS Really Outgrowing ITS Competitors? (AMZN)

How much does a testa Data Warehouse Appliance Cost?

topic map source from Watermark 10D1 Weibo _ microblogging to devote

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